We LOVE Pinterest! No more huge wedding binders or pricey wedding magazines. It is simple to use and the ideas are endless. Plus, it isn’t just magnificent eye-candy, most pins are clickable—connecting you to web pages where you can purchase the items you love, explore blogs with tips and advice, or find a wedding invitation designer whose work matches the design style you are trying to achieve. BUT absolutely definitely be warned—Pinterest can also be very dangerous. “Pinterest is a time-suck!” says every bride I know. “It sets unrealistic expectations!” exclaims wedding planners. So how can you use Pinterest for good? How can we avoid it having a frustrating effect on you and your wedding vendors? I have a few ideas below.
1. Search VERY specific keywords
Search “3-tier blush and green floral wedding cakes” instead of “wedding cakes”. Make some simple decisions on your event before you dive deep into Pinterest: know your color palette, know your theme, and select a design style. This will tighten up the imagery results so you don’t spend hours looking at wedding cakes when you could be spending quality time with your new fiancé!
2. Know what you DON'T want
This is so easy! Dissect images that catch your eye. Does that amazing tablescape look too formal for our rustic backyard bash? That tight rose bouquet doesn’t match our relaxed boho theme at all! Constantly go back through your Pinterest board and delete pins that don’t flow with your overall look and feel. It will make you feel less overwhelmed when you go back in for inspiration later.
3. Create a board with your wedding planning/design team
Most wedding planners now offer a “design package”. This is a fabulous idea! Ask your wedding planner to pin inspiration for you. Then, you can set a time to review them together and make final decisions. Your planner—knowing your style and theme—can guide you to the best vendors based off of your pins. They can also pin items they know you can afford based on your budget. That way you aren’t falling in love with letterpress invitations when your budget only allows for digital printing.
4. Avoid Pinterest fails
Attention DIY couples! Please please understand that every idea you add to your DIY list will take 5X longer than planned. Plus, when you are rushing around 3 days before your wedding, that project you bought $250.00 worth of supplies to create will either look disappointing or won’t happen at all. Remember, 99% of those stunning designs on Pinterest are created by seasoned professionals with large teams. Keep the DIY projects realistic and to a bare minimum.
5. Remove pins when items are purchased
Look forward, not back. You found the wedding dress of your dreams. Now get on your phone, log into Pinterest, and delete your dress board. Don’t be sucked into those pins again a month later and start second-guessing your decisions. Be thrilled that item is off the to-do list. Now you can start pinning shoes and accessories!
Designs by Sarah, based in Denver, CO, specializes in custom wedding invitation design.
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