Wedding trends should be helpful tips to inspire more unique ideas. They shouldn't be guidelines or boundaries that hold you back from creating what you want. The style, color palette, and theme you choose for your wedding are a reflection of you and your partner’s personalities, and the invitations are an extension of that. I always encourage my clients to lean on those design foundations when making decisions on whether to apply certain trends. If you are having a classically formal wedding with white and ivory flowers everywhere, you don’t want an invitation suite with tons of vibrant colored card stocks and envelopes. And even though online RSVPs have become more popular, if you love getting snail mail as much as I do, go ahead and create those traditional mail back RSVPs!
Your wedding paper goods do not have to look like everything you see on social media, and any trends that are supposedly “out” can always be modernized for 2023. So, take them or leave them, either way I really hope the five trends listed below will get you excited to design wedding invitations that make you and your partner happy!
1. Colored Card Stocks
I put this trend at the top of the list because it is my favorite. Pops of color show up at weddings in flowers, bridesmaid gowns, and weddings cakes, so let’s include them in your wedding invitation suite too! Ombre wedding invitation suites are especially fun to explore if you are so bold. Otherwise, go with a white or ivory stock for the main invite card and try a more subtle color for those secondary rsvp and details cards. Dark blues or black card stocks can also be wonderfully moody and elegant when combined with a white ink printed on them.
2. Online RSVPs
Yes, more and more couples are opting to collect their RSVPs online. It can be a no-brainer to bypass the lost mail worries, weddings are stressful enough. This should certainly be the way to go if you are mailing your invitations late—giving your guests little time to respond. Plus, maybe your venue requires a final headcount early. Most wedding website hosts will offer RSVP collection, and it is very easy to set up. This is also very convenient when meal selections need to be tallied for your caterer. The site will provide a spreadsheet with guest names and their meal selections for you to pass on to vendors. I love the organization it provides when clients hire me to design day-of items like escort cards, seating charts, and/or place cards!
3. Invitation Suite Wraps
There are a lot of lovely embellishments to add to your wedding invitation suite like envelope liners and wax seals, but the item my clients have been asking for the most recently is an embellishment that will ensure all of the separate cards are held together. Wraps are basically an evolution of the belly band. I like them because they are a larger element within the wedding invitation suite for us to design. Use the wrap to incorporate that pop of color, pattern, custom graphic, etc. that you may not want on your invitation card itself.
4. Custom Wedding Logos
While you are customizing your whole suite design, ask your invitation designer about creating a logo for your wedding. A lot of times this will be a graphic that uses your monogram or duogram. One of my clients mentioned they already had a logo graphic designed by a friend. We decided to add their names to it, matching the font from the wedding invitation. They had the final logo printed on the back flaps of their envelopes and their reception napkins. This is a fabulous way to brand your event and it can be used anywhere!
5. Typography Only Invitation Cards
Clean, simple and modern are adjectives I hear a lot when I ask clients about their invitation card design layout. Bold fonts can create a mood of their own, but make sure they are readable for your guests. If you are still wanting to incorporate graphic elements like venue sketches or watercolor paintings, those can always be incorporated on the secondary cards. Embrace the white space in your design! Please don’t feel the need to fill every card corner to corner with stuff. A simple invitation card with a unique font combination is always in style.
I asked some of the top wedding planners in Colorado to share the wedding trends they are loving this year.
What are the different printing techniques?
Save the dates and wedding invitations are one of the first things your guests will see - and their design is what will set the tone for your wedding. Here are the 7 main printing techniques used by Designs by Sarah.
Digital Printing is the most common, cost-effective and easiest printing technique currently available. Digital printing uses digital files (i.e. PDFs) that are sent directly to the printer. Electrostatic rollers called “drums” apply toner onto the paper. A wide range of colors and tones can be produced, with the exception of metallic colors like gold, silver, and rose gold.
Offset Printing uses etched metal plates (one plate for each color being printed is created) that apply ink onto a sheet of paper. The metal plates are secured to rollers that transfer the ink onto the paper. Color matching is more precise compared to digital printing because flat and metallic ink colors are custom formulated.
Letterpress is one of the oldest forms of printing and has become one of the most popular printing techniques used for wedding invitations. The ink is pressed into the surface of the paper so you can see and feel the indentation of the text or image. Each piece is individually pressed, which helps to create a timeless look and feel for your wedding day.
Foil Stamping is a similar printing process to letterpress, but where metallic colors or foils are applied to the surface using heat. The heat causes the foil to adhere onto the paper, creating a decorative finish. The most commonly used colors used in this technique are gold and silver.
Embossing is the opposite of letterpress - instead of the text or image being indented into the paper, the design is raised. This look is achieved by stamping the paper onto an etching that makes the impression on the paper.
Die-Cutting is the process where paper is cut using a metal die or blade. Traditional die-cutting works like a stamp or cookie cutter, creating cutaways into the desired shape.
Laser Cutting is known as the modern version of die-cutting, which utilizes a laser to cut the materials. Whether you’re looking for a simple or elaborate invitations, you’ll be sure to impress any guest with the intricate details of this printing method. Traditionally, paper or heavy card stock is used for this technique.
Not sure on which technique is best for your wedding theme? Get a free consultation with Sarah today!